Privacy policy
LAAGAM (CID BRAND, S.L.)
1. DATA CONTROLLER
LAAGAM is a brand owned by CID BRAND, S.L. (hereinafter "LAAGAM", "we", "us" or "our"), the data controller responsible for your personal data collected through this website (laagam.com).
Company details:
- Company name: CID BRAND, S.L.
- Tax ID (NIF): B66788712
- Registered address: C/ Balmes 174 2-2, 08006 Barcelona, Spain
- Data protection contact: hi@laagam.com
This Privacy Policy is governed by Regulation (EU) 2016/679 (General Data Protection Regulation - GDPR) and Spanish Organic Law 3/2018 on Personal Data Protection and Digital Rights (LOPDGDD).
2. WHAT DATA WE COLLECT AND HOW
We may collect the following personal data:
- Identity data: name, surname
- Contact data: email address, phone number, shipping and billing address
- Transaction data: purchase history, payment details (note: credit card information is processed by our payment provider and is never stored by us)
- Technical data: IP address, browser type, device information
- Usage data: browsing behavior, preferences, interactions with our website
- Marketing data: preferences regarding receiving communications from us
We collect data when you:
- Create an account or place an order
- Subscribe to our newsletter
- Contact our customer service
- Browse our website (via cookies)
- Participate in promotions or surveys
3. PURPOSE, LEGAL BASIS AND DATA RETENTION
Manage e-commerce services, including order processing and delivery
Additional information: We process your data to manage your account registration, process purchases and payments, and send transactional communications about your orders.
Legal basis: Performance of a contract to which you are a party.
Retention period: For the duration of our contractual relationship, plus 6 years thereafter (Spanish Commercial Code, accounting records).
Handle returns, exchanges and after-sales service
Additional information: We process your data to manage product returns and exchanges, ensuring customer satisfaction.
Legal basis: Performance of a contract to which you are a party.
Retention period: For the duration of our contractual relationship, plus 6 years thereafter.
Send personalised marketing communications
Additional information: If you subscribe to our newsletter or opt in to marketing, we will send you information about our products and services via email.
Legal basis: Your consent.
Retention period: Until you withdraw your consent or unsubscribe.
Comply with legal and tax obligations
Additional information: We retain certain data to comply with applicable tax and accounting regulations.
Legal basis: Legal obligation.
Retention period: 5 years (Spanish tax regulations).
Improve our website and prevent fraud
Additional information: We analyse browsing behavior and usage data to improve our services and detect fraudulent activity.
Legal basis: Legitimate interest.
Retention period: Technical and usage data: 13 months. Fraud-related data: for the duration strictly necessary.
Where data is retained after the end of our relationship, it will be kept in a blocked state and used only for the defence of legal claims or to comply with legal obligations, after which it will be deleted.
4. DATA SHARING
We may share your data with:
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Service providers:
LAAGAM works with third-party providers who process data on our behalf to deliver our services. These include:
E-commerce and technology platforms (Shopify, Stockagile, Shipius, Holded)
We follow strict criteria in selecting service providers and enter into appropriate data processing agreements with each of them.
Payment processors (Scalapay and other payment gateways)
Shipping and logistics companies (Correos, DHL, FedEx, Colis Privé, Global-e)
Warehouse services (Stockabee)
Customer service and marketing platforms (Klaviyo, Richpanel, Reveni, Monem)
Marketplaces (Verishop, Cerqular - where customers belong to these platforms). - Public authorities: regulators, governmental or judicial bodies where required by law or regulation.
- Payment providers: during checkout, we may share your personal data (contact information, order details) with our payment providers so they can process your transaction. Your data will be handled in accordance with their own privacy policies.
We require all third parties to respect the security of your data and to treat it in accordance with applicable law.
5. INTERNATIONAL TRANSFERS
Some of our service providers may be located outside the European Union or the European Economic Area (EEA). In such cases, LAAGAM ensures appropriate legal safeguards are in place to permit such transfers in compliance with applicable data protection regulations, including:
- Standard Contractual Clauses approved by the European Commission
- Transfers to countries with an adequacy decision by the European Commission
You may obtain a copy of the safeguards in place by contacting us at hi@laagam.com.
6. YOUR RIGHTS
Under the GDPR, you have the right to:
- Access: request a copy of your personal data
- Rectification: correct inaccurate or incomplete data
- Erasure: request deletion of your data ("right to be forgotten")
- Restriction: limit how we use your data
- Portability: receive your data in a structured, machine-readable format
- Object: object to processing based on legitimate interest or for marketing purposes
- Automated decisions: not be subject to decisions based solely on automated processing that significantly affect you
- Withdraw consent: at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, contact us at:
- Email: hi@laagam.com
- Address: C/ Balmes 174 2-2, 08006 Barcelona, Spain
We will respond within one month. If your request is complex, we may extend this period by two additional months, in which case we will inform you accordingly.
You also have the right to revoke any consent given at any time by contacting us at the above address.
7. RIGHT TO LODGE A COMPLAINT
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD):
Agencia Española de Protección de Datos
C/ Jorge Juan 6, 28001 Madrid, Spain
www.aepd.es
8. CHILDREN'S PRIVACY
Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us at hi@laagam.com so we can take appropriate action.
9. COOKIES
Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookies Policy.
10. WEBSITE SECURITY
Transactions on our site are secured using SSL encryption. Your credit card information is processed by our payment provider and is never stored on our servers.
11. LINKS TO THIRD-PARTY WEBSITES
Our website may contain links to external websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.
12. CHANGES TO THIS POLICY
LAAGAM reserves the right to modify this Privacy Policy to adapt it to current legislation and to any instructions or recommendations issued by supervisory authorities. We recommend reviewing this policy periodically. Any changes will be posted on this page with an updated revision date.
13. CONTACT US
For any questions about this Privacy Policy or to exercise your rights:
Email: hi@laagam.com
Address: C/ Balmes 174 2-2, 08006 Barcelona, Spain
Last updated: January 30, 2026