we are

If you only have one sweater, it’s cashmere. You leave the party at its peak. You may not have a big diamond on your finger, but you might have a great book under your arm. You do everything with a studied carelessness; you make it look easy when it’s not.

We create your signatures essentials under our own brand designed and made in Europe with love. Visit our marketplace and get inspired with the coolest outfits from the brands and boutiques we believe in. If you fall in love: go ahead, buy them and wear forever.

Counting style, not followers. We work hand in hand with the new wave of magnetising girls who make the internet quake. They help us discover new brands and unique ways to combine eclectic outfits.

Buy better, wear more.

Think of your purchase as the beginning of a relationship with our pieces. It starts with the selection of premium materials, it’s carried on by the people who design the clothes and finally those who stitch them together. You become part of something greater when you acquire a laagam piece, and from that point on, that piece of clothing is your responsibility—it was created for you, it’s yours to wear and to care for.

laagam prides itself in working only with long-established, independent workshops with the highest standards of quality and the finest garments. European family-owned ateliers with lasting relationships with the best designers are now accessible to everyone through our affordable luxury.