It may sound a little bit over the top, but just like Elon Musk realized transportation would change only if electric vehicles were affordable, we think fashion will only improve when buying sustainable clothing becomes as cheap and enjoyable as fast fashion.

The world makes 100 billion of clothing pieces every year, but there's only 7 billion of us. 71% of fashion's pollution comes from production, the equivalent to 10% global CO2 and 20% of total water consumption.

There's an opportunity to create value for all (planet, clients and company) by pivoting away from the current unsustainable model thanks to on demand: producing only what we'll be used.

We launch products at the same speed (just one month), the same recurrence (new product drops every week), pricing (max +30% vs Zara) and trending designs as Fast Fashion.

But combined with the least environmental impact possible: no stock, vegan-certified, carbon-neutral, plastic-positive, and second-hand circularity. All including the quality, fair working conditions and supply chain transparency of onshore (Spain and Portugal).

This doesn't mean we're 100% sustainable. True sustainability is a path of continuous small improvements, not a marketing strategy. The on demand model is the biggest step we can make, production is what has the biggest impact on the planet. 

We have the official seal of PETA (People for the Ethical Treatment of Animals), the largest animal rights organization in the world, that no animal is used or harmed to produce any of our products.

Yes we do use plastic, but we're the first plastic-positive fashion brand. We use it as a substitute for animal leather and as a substitute for water-consuming cotton. But even if these are positive advantages, it comes with a cost: our oceans.

We still can’t offer fully recycled products at an attractive price-point (we’re working on it!) so at least we want to make sure that our economic activity has a positive impact.

So we partnered with Plastic Bank, a Canadian foundation reducing the amount of plastic waste in the oceans while also helping to alleviate poverty in developing countries.

For every 1KG of plastic we use for our products, we fund Plastic Bank to collect 1.5KG from the oceans. They do so by paying people in developing communities for collecting plastic waste.

This plastic is recycled, verified as ethically sourced “Social Plastic” and then sold to corporate clients to fund local communities in Philippines, Haiti and Indonesia.

Our objective is to collect 50.000kgs during the next two years, the equivalent to 1 million bottles of plastic. Every purchase you make is a step forward towards this goal.

Yes we do use plastic, but we're the first plastic-positive fashion brand. We use it as a substitute for animal leather and as a substitute for water-consuming cotton. But even if these are positive advantages, it comes with a cost: our oceans.

We still can’t offer fully recycled products at an attractive price-point (we’re working on it!) so at least we want to make sure that our economic activity has a positive impact.

So we partnered with Plastic Bank, a Canadian foundation reducing the amount of plastic waste in the oceans while also helping to alleviate poverty in developing countries.

For every 1KG of plastic we use for our products, we fund Plastic Bank to collect 1.5KG from the oceans. They do so by paying people in developing communities for collecting plastic waste.

This plastic is recycled, verified as ethically sourced “Social Plastic” and then sold to corporate clients to fund local communities in Philippines, Haiti and Indonesia.

Our objective is to collect 50.000kgs during the next two years, the equivalent to 1 million bottles of plastic. Every purchase you make is a step forward towards this goal.

We’re a Digital Native Brand, which means most of our orders are made online. While ecommerce is wonderful because it lets us operate worldwide and offer you a convenient and affordable service, it has a hidden cost for the planet: transportation.

Products have to travel from our factories to our central warehouse in Madrid and then to your houses. This extra trip has an impact on our air and our health. To offset this extra pollution we add because of our activity, we partnered with Carbon Fund.

Through them, we fund third-party validated projects that offset the same amount (or more) of CO2 we produce in order to make our carbon print neutral.

We’re a Digital Native Brand, which means most of our orders are made online. While ecommerce is wonderful because it lets us operate worldwide and offer you a convenient and affordable service, it has a hidden cost for the planet: transportation.

Products have to travel from our factories to our central warehouse in Madrid and then to your houses. This extra trip has an impact on our air and our health. To offset this extra pollution we add because of our activity, we partnered with Carbon Fund.

Through them, we fund third-party validated projects that offset the same amount (or more) of CO2 we produce in order to make our carbon print neutral.

We believe that the best Corporate Social Responsibility is to pay taxes: we’re made in Spain, but more importantly we pay taxes in Spain.

The best way to give back to society is by paying our fair share to fund public education, healthcare for all and social services. A cohesive society is a society that helps drive businesses.

In our case, we wouldn’t be here without the support of ENISA, the Spanish public agency supporting entrepreneurship by giving flexible loans.

For all these reasons we joined Knowcosters, a foundation tracking those companies that support the Welfare State.

We have designed, produced and donated thousands of units in materials (masks and hospitals gowns) to help Spanish healthcare workers overcome the lack of resources during the worst days of coronavirus.

A project born during the uncertain times of covid19 with the aim of adding value to the community.

In ‘Compartiendo Aprendizajes’ (Spanish only) each member of the laagam team shares all the knowledge and learnings acquired while building a global Digital Fashion Brand.

This is our way to inspire you to take the world by storm, sharing for free our most value asset: what we know so you can too follow your dreams.

Listen to all the classes here.

Meet your teachers:

Meet your teachers:

Information is power. To help you make conscious purchasing decisions (with every order you write the future) we have partnered with Retraced. Check it on every product page.

Retraced is a blockchain-powered transparency platform that allows us to share with you our supply chain and share verified sustainability and ethical efforts.

Check the journey of our pieces on each product page: the who, where and the how.

We undress for you
so we can one day dress you.
So we can inspire you.

Welcome to our repository of ideas! Here we'll share everything we've learned during 4 years building a Digital Fashion Brand.

All strategic insights and documents will be shared transparently, with plain and direct commentary on what we think has worked and what hasn't. We don't like fooling ourselves and will neither do it publicly. This will be a bullshit-free space.

Our objetive with this journal of ideas is to be as useful as possible to anyone trying to start. To inspire those willing to get into arena, to warn them on the potential obstacles and to help them avoid all our mistakes.