Transparency

 


We’re a small (but ambitious!) brand based in Barcelona and founded in 2017.

Our mission is to inspire women to take the world by storm by designing accessible luxury fashion.

We believe the way we present ourselves to the world is a vital projection of who we are. Even if fashion can seem materialistic, sometimes nihilistic, we believe it has the power to boost self-esteem. The power to inspire.

We’re a feminine and feminist brand founded by a woman (@ines_arroyo) and with women making up 80% of the team.

This is not an afterthought measure but something natural: if our clients are women, the ones working for them should be women. We still don’t get why an industry targeting women only has 14% of them in leadership positions.

We’re far from perfect but we’re always learning: our motto is ‘better than yesterday, worse than tomorrow’.

So even if there are many things we should improve, the least we can do is to be fully transparent. Reckoning our faults and mistakes is hard but fair for our boss: you.

Our vision is to become the first stockless fashion brand: only producing what you have previously ordered. Nothing is wasted, minimizing the footprint on the planet while maximizing the impact on the industry.

 

 

Transparency


We’re a small (but ambitious!) brand based in Barcelona and founded in 2017.

Our mission is to inspire women to take the world by storm by designing accessible luxury fashion.

We believe the way we present ourselves to the world is a vital projection of who we are. Even if fashion can seem materialistic, sometimes nihilistic, we believe it has the power to boost self-esteem. The power to inspire.

We’re a feminine and feminist brand founded by a woman (@ines_arroyo) and with women making up 80% of the team.

This is not an afterthought measure but something natural: if our clients are women, the ones working for them should be women. We still don’t get why an industry targeting women only has 14% of them in leadership positions.

We’re far from perfect but we’re always learning: our motto is ‘better than yesterday, worse than tomorrow’.

So even if there are many things we should improve, the least we can do is to be fully transparent. Reckoning our faults and mistakes is hard but fair for our boss: you.

Our vision is to become the first stockless fashion brand: only producing what you have previously ordered. Nothing is wasted, minimizing the footprint on the planet while maximizing the impact on the industry.

1. ON DEMAND:
a zero stock brand

It may sound a little bit over the top, but just like Elon Musk realized transportation would change only if electric vehicles were affordable, we think fashion will only improve when buying sustainable clothing becomes as cheap and enjoyable as fast fashion.

The world makes 100 billion of clothing pieces every year, but there's only 7 billion of us. 71% of fashion's pollution comes from production, the equivalent to 10% global CO2 and 20% of total water consumption.

There's an opportunity to create value for all (planet, clients and company) by pivoting away from the current unsustainable model thanks to on demand: producing only what we'll be used.

We launch products at the same speed (just one month), the same recurrence (new product drops every week), pricing (max +30% vs Zara) and trending designs as Fast Fashion.

But combined with the least environmental impact possible: no stock, vegan-certified, carbon-neutral, plastic-positive, and second-hand circularity. All including the quality, fair working conditions and supply chain transparency of onshore (Spain and Portugal).

This doesn't mean we're 100% sustainable. True sustainability is a path of continuous small improvements, not a marketing strategy. The on demand model is the biggest step we can make, production is what has the biggest impact on the planet. 

 

2. VEGAN-APPROVED:
    no animals harmed

We have the official seal of PETA (People for the Ethical Treatment of Animals), the largest animal rights organization in the world, that no animal is used or harmed to produce any of our products.

 

3. CARBON-NEUTRAL:
     offsetting our CO2

We’re a Digital Native Brand, which means most of our orders are made online. While ecommerce is wonderful because it lets us operate worldwide and offer you a convenient and affordable service, it has a hidden cost for the planet: transportation.

Products have to travel from our factories to our central warehouse in Madrid and then to your houses. This extra trip has an impact on our air and our health. To offset this extra pollution we add because of our activity, we partnered with Carbon Fund.

Through them, we fund third-party validated projects that offset the same amount (or more) of CO2 we produce in order to make our carbon print neutral.













We’re a Digital Native Brand, which means most of our orders are made online. While ecommerce is wonderful because it lets us operate worldwide and offer you a convenient and affordable service, it has a hidden cost for the planet: transportation.

Products have to travel from our factories to our central warehouse in Madrid and then to your houses. This extra trip has an impact on our air and our health. To offset this extra pollution we add because of our activity, we partnered with Carbon Fund.

Through them, we fund third-party validated projects that offset the same amount (or more) of CO2 we produce in order to make our carbon print neutral.





3. CIRCULAR FASHION:
      resale your wardrobe


We're not going to tell you we are 100% sustainable. Any business activity has an impact on our planet and you deserve to know that's the truth no matter what.

Recognizing our imperfections, our impact, is the first step towards being a better brand. Conscious consumption is the path towards environmental neutrality.

We want to extend the life of our clothes, we want you to help us make fashion circular because we believe in the quality of everything we do: fashion should not have expiration date.

So for every new item you purchase, please first resale or donate one you don't use anymore. In exchange for the effort, we'll give you a discount for every sale of used clothing you make on Micolet. 

Micolet is the largest consignment web platform in Europe with more than 1.8 million users and 60.000 pieces sold every month. For being a laagam client, Micolet we'll pick up your used clothing for free: just sent them an email with your laagam order number!



               

 

 

 

5. TAXES:
     made and paid in Spain

We believe that the best Corporate Social Responsibility is to pay taxes: we’re made in Spain, but more importantly we pay taxes in Spain.

The best way to give back to society is by paying our fair share to fund public education, healthcare for all and social services. A cohesive society is a society that helps drive businesses.

In our case, we wouldn’t be here without the support of ENISA, the Spanish public agency supporting entrepreneurship by giving flexible loans.

For all these reasons we joined Knowcosters, a foundation tracking those companies that support the Welfare State.

 





     

6. FACTORIES:
     Spain and Portugal

We believe fashion should stop being a top-down industry; we don't believe in a model where a few dictate the majority what they must wear.

Our objective is to democratize the access to quality fashion and to socialize the design process by using the collective intelligence of all of us.



With your help, it takes us only one month to launch a new product. Thanks to you we can have new pieces almost every week.

Once designs are approved we make small batches to minimize consumption and investment. If you vote for them (by making the first orders) we make small restocks to cover initial demand: but we stop before the tipping point of overcrowding to guarantee a certain degree of exclusivity.

 

4 BEACH

AREIAS, PORTUGAL


Newly created fashion design and production studio that adapts to new market trends, fully aware that millennials and GEN Z are changing their shopping habits. 4beach always seeks to optimize resources and is committed to the environment.

 

RACHID HOSSAIN CONFECCIÓN

BADALONA, SPAIN


Rachid is a self-made entrepreneur who migrated to Spain from his home country. Here he stablished his first factory, but had to be close it during the financial crisis. He never settles, so he has been able to rebuild it thanks to our dresses.

 

 

7. COVID19:
    healthcare workers

We have designed, produced and donated thousands of units in materials (masks and hospitals gowns) to help Spanish healthcare workers overcome the lack of resources during the worst days of coronavirus.

8. COMPARTIENDO APRENDIZAJES:
sharing our knowledge

A project born during the uncertain times of covid19 with the aim of adding value to the community.

In ‘Compartiendo Aprendizajes’ (Spanish only) each member of the laagam team shares all the knowledge and learnings acquired while building a global Digital Fashion Brand.

This is our way to inspire you to take the world by storm, sharing for free our most value asset: what we know so you can too follow your dreams.

Listen to all the classes here.

 

Meet your teachers:

Meet your teachers:

INÉS ARROYO
Co-founder & Creative Director

MARINA AIZOCRBE
Fashion Designer & Product Director

SILVIA SÁNCHEZ
Content Director

AMBAR AMILL
Art Director

MIREIA MORATA
Operations Intern

DIEGO ARROYO
Co-founder & Business Director

CRISTIAN BADIA
Co-founder & Operations Director

INÉS ARROYO
Co-founder & Creative Director

MARINA AIZCORBE
Fashion Designer & Product Director

SILVIA SÁNCHEZ
Content Director

AMBAR AMILL
Art Director

MIREIA MORATA
Operations Intern

CARLA MOLINA
Stylist & Graphic Designer

DIEGO ARROYO
Co-founder & Business Director

CRISTIAN BADIA
Co-founder & Operations Director

9. RETRACED:
supply chain traceability

Information is power. To help you make conscious purchasing decisions (with every order you write the future) we have partnered with Retraced. Check it on every product page.

Retraced is a blockchain-powered transparency platform that allows us to share with you our supply chain and share verified sustainability and ethical efforts.

Check the journey of our pieces on each product page: the who, where and the how.

We undress for you
so we can one day dress you.
So we can inspire you.


10. LAAGAM.INFO:
all our ideas

Welcome to our repository of ideas! Here we'll share everything we've learned during 4 years building a Digital Fashion Brand.

All strategic insights and documents will be shared transparently, with plain and direct commentary on what we think has worked and what hasn't. We don't like fooling ourselves and will neither do it publicly. This will be a bullshit-free space.

Our objetive with this journal of ideas is to be as useful as possible to anyone trying to start. To inspire those willing to get into arena, to warn them on the potential obstacles and to help them avoid all our mistakes.