We’re a small (but ambitious!) brand based in Barcelona and founded in 2017.
Our mission is to inspire women to take the world by storm by designing accessible luxury fashion.
We believe the way we present ourselves to the world is a vital projection of who we are. Even if fashion can seem materialistic, sometimes nihilistic, we believe it has the power to boost self-esteem. The power to inspire.
We’re a feminine and feminist brand founded by a woman (@ines_arroyo) and with women making up 80% of the team.
This is not an afterthought measure but something natural: if our clients are women, the ones working for them should be women. We still don’t get why an industry targeting women only has 14% of them in leadership positions.
We’re far from perfect but we’re always learning: our motto is ‘better than yesterday, worse than tomorrow’.
So even if there are many things we should improve, the least we can do is to be fully transparent. Reckoning our faults and mistakes is hard but fair for our boss: you.
Our vision is to become the first stockless fashion brand: only producing what you have previously ordered. Nothing is wasted, minimizing the footprint on the planet while maximizing the impact on the industry.