April 2026.
April 2026
October 2025.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
May 2026.
April 2026.
October 2025.
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
April 2026.
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid.
October 2025.
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
The No Boyfriend Shirt is where LAAGAM began. Launched in 2017 as a reinterpretation of the classic boyfriend shirt, it remains one of the most defining pieces in the wardrobe. For the arrival in Madrid we created an exclusive version, reworked with the stars of the city's flag and made only for the opening, found nowhere else.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
We opened in Amsterdam and did what you do in a new city: made friends and brought chocolate. We teamed up with Tony's Chocolonely and their iconic bars, reinterpreting their lettering by hand around the LAAGAM name in the orange and blue of the Netherlands. First store abroad, sweetest possible hello.
April 2026.
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid.
October 2025
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
The No Boyfriend Shirt is where LAAGAM began. Launched in 2017 as a reinterpretation of the classic boyfriend shirt, it remains one of the most defining pieces in the wardrobe. For the arrival in Madrid we created an exclusive version, reworked with the stars of the city's flag and made only for the opening, found nowhere else.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cub 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
We opened in Amsterdam and did what you do in a new city: made friends and brought chocolate. We teamed up with Tony's Chocolonely and their iconic bars, reinterpreting their lettering by hand around the LAAGAM name in the orange and blue of the Netherlands. First store abroad, sweetest possible hello.
April 2026
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid .
October 2025
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
The No Boyfriend Shirt is where LAAGAM began. Launched in 2017 as a reinterpretation of the classic boyfriend shirt, it remains one of the most defining pieces in the wardrobe. For the arrival in Madrid we created an exclusive version, reworked with the stars of the city's flag and made only for the opening, found nowhere else.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
We opened in Amsterdam and did what you do in a new city: made friends and brought chocolate. We teamed up with Tony's Chocolonely and their iconic bars, reinterpreting their lettering by hand around the LAAGAM name in the orange and blue of the Netherlands. First store abroad, sweetest possible hello.
April 2026.
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid.
October 2025.
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
The No Boyfriend Shirt is where LAAGAM began. Launched in 2017 as a reinterpretation of the classic boyfriend shirt, it remains one of the most defining pieces in the wardrobe. For the arrival in Madrid we created an exclusive version, reworked with the stars of the city's flag and made only for the opening, found nowhere else.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at María Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
We opened in Amsterdam and did what you do in a new city: made friends and brought chocolate. We teamed up with Tony's Chocolonely and their iconic bars, reinterpreting their lettering by hand around the LAAGAM name in the orange and blue of the Netherlands. First store abroad, sweetest possible hello.
April 2026
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid.
October 2025.
April 2026.
Every April 23rd, Barcelona exchanges its roses for books and for a single day the whole city reads in the street. Sant Jordi is, and always will be, the most beautiful day of the year. So we made one of our own: a handmade book whose laminated pages compose a study of the typographic logo, created in collaboration with French artisan Stephane Keller. Not written to be read but made to be kept.
April 2026.
The No Boyfriend Shirt is where LAAGAM began. Launched in 2017 as a reinterpretation of the classic boyfriend shirt, it remains one of the most defining pieces in the wardrobe. For the arrival in Madrid we created an exclusive version, reworked with the stars of the city's flag and made only for the opening, found nowhere else.
October 2025.
A book is rarely thought of as something you wear. So we made the Book Belt, crafted entirely in red leather and finished by hand, to hold it against the hip and make it part of the look. A styling piece that turns a centuries-old gesture into part of how you dress.
April 2026.
Some pieces are made only once. For her first Mother's Day, we gave LAAGAM's founder, Inés Arroyo, the No Boyfriend Shirt in miniature, the very piece she created and built the brand on, remade in a baby version for her son. The shirt that started everything, passed on to the next generation. The most personal echo of the Mother's Day story we tell every year.
May 2026.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at Maria Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
LAAGAM's first store opened on Sant Jordi, which makes the day a particularly special one for us. To celebrate it, we made a rose that wouldn't wilt: the Sant Jordi Charm, a handmade piece crafted from the upcycled fabric of our own bags, released in a limited edition of 120 and available for a single day, April 23rd, at Maria Cubí 191. An object made to carry the tradition in your bag, long after the day is gone.
April 2025.
An icon of Casa Antillón's work, reinterpreted for the opening of our Madrid store. The architecture studio reworked it in the No Boyfriend Shirt, the first piece in LAAGAM's history, redesigned for the occasion with star details drawn from the city's flag. A dialogue between fashion, design and Madrid.
October 2025.
