About
OUR BRAND
WHY DROPS?
The world makes 100 billion of clothing pieces every year, but there's only 7 billion of us. 71% of fashion's pollution comes from production, the equivalent to 10% global CO2 and 20% of total water consumption.
There's an opportunity to create value for all (planet, clients and company) by pivoting away from the current unsustainable model thanks to on-demand: producing only what we'll be used.
We launch new products every Wednesday, only producing what you buy. We minimize costs, making our prices more attainable while reducing our environmental impact.
A new approach to sustainability in fashion: what is good the planet is good for you.
OUR MISSION
TO INSPIRE
Our mission is to inspire you to take the world by storm by creating bold fashion. We aim to empower all the dazzling people which believe in the power of fashion.
OUR COMMITMENT
Reduce, recycle, reuse
UPCYCLING
CIRCULAR FASHION
Recirculating our preloved materials.
We're not going to tell you we are 100% sustainable. Any business activity has an impact on our planet and you deserve to know that's the truth no matter what. Recognizing our imperfections, our impact, is the first step towards being a better brand.
Waste reduction is the path towards environmental neutrality. So we've partnered with RECOVO to extend the life of our fabrics. We've recicled our surplus fabrics to reduce the environmental impact and waste of the textile industry.
RECOVO is committed to circularity and the reuse of fabrics, and converts surplus fabrics into raw material for other companies.